THE SIDE PROJECT THAT GREW01
USEFUL CONTENT. COMPOUNDING REACH.250K+followers. Grown organically.$25K+ in sponsorships. $0 in ads.Creation · Experiments · GrowthExcelPal
Practical lessons turned into a media business.
Welcome to my workshop
Ethan Nguyen.
I build products, find their story,
and get them into people’s hands.
Choose a project to explore.
The work behind the objects Open to product opportunities
01
Selected work.
The ideas, the decisions, the results.
USEFUL CONTENT. COMPOUNDING REACH.250K+followers. Grown organically.$25K+ in sponsorships. $0 in ads.Creation · Experiments · GrowthMAKING AI USEFUL02
CallJoey.AiAI PRODUCT MANAGER · 2026 TO PRESENTA new capability.A real human need.Customer insight · Product · GTM
CallJoey.Ai
Connecting what AI can do with what people need.
FROM IDEA TO SHELF03
CHEMICAL GUYS2024 to 2026
24+ productsshipped.$5M+ generated by launchesRequirements through launch.
Internal tools used by 30+ employees.Product management · Launches · Operations
Chemical Guys
Product launches, internal tools, and roadmap ownership.
Explore a project for the decisions behind the results.
02A little about me
I like the
whole problem.
The product. The story. Getting it out into the world. I’m a builder who connects all three.
From the problem to the launch.
At Chemical Guys, I worked across 24+ product launches. At CallJoey.Ai, I connect AI capabilities with customer needs. Different products, the same responsibility: make something people can use.
Let’s make
something good.
I’m open to product roles and conversations with
people who are building something worth sharing.