Product Manager with 3+ years owning 0→1 product development in CPG—30+ SKUs launched and $10M+ in revenue across retail, DTC, and eCommerce. Currently at Chemical Guys; UCLA Economics.
How I drive clarity from strategy through launch—and keep teams aligned on what matters in market.
Framing problems, prioritizing bets, and connecting roadmap to business outcomes.
0→1 specs, timelines, and tradeoffs that get buildable products out the door.
Launch plans, channel coordination, and crisp narratives for retail and digital.
R&D, ops, sales, and marketing rowing in the same direction with shared goals.
KPIs, post-launch reads, and fast learning loops—without losing the long-term bet.
Case studies focused on context, ownership, execution, and outcomes—two product tracks plus supporting GTM work.
PM ownership across the full lifecycle—briefs, specs, timelines, and launch coordination with 6+ teams. Built repeatable ways to turn ambiguous inputs into shippable SKUs across retail, DTC, and eCommerce.
Founder-led product in public—content strategy, positioning, and distribution that scaled an education brand without paid acquisition. A parallel track to my CPG work: owning narrative, funnel, and iteration.
Associate PM scope: translating brand goals into launch requirements, retailer-ready timelines, and cross-team handoffs—helping stand up a clearer GTM rhythm as the portfolio grew.
I'm a Product Manager who likes owning the messy middle—turning strategy into specs, launches, and revenue. Over 3+ years I've focused on 0→1 CPG and eCommerce: defining what to build, aligning R&D and GTM, and shipping SKUs that perform in retail, DTC, and online marketplaces.
Before product I came up through finance and accounting (EY, Reach Out, UCLA Economics). That background shows up in how I work—comfortable in spreadsheets and boardrooms, skeptical of vanity metrics, and focused on outcomes teams can bank.
Professional links
Same story as my resume and LinkedIn—strategy, GTM, and execution. Pick whatever's fastest for you.