Idea → Launch Pipeline
Owning end-to-end product lifecycle at Chemical Guys — from gathering messy inputs across customer feedback, sales data, and supplier constraints, through spec development, sampling, packaging, and launch execution.
The Landscape
Chemical Guys sits at the intersection of consumer passion and chemical engineering. The customer base is demanding enthusiasts who care deeply about product quality. Internally, every launch involves complex supplier relationships, regulatory requirements, and tight retail timelines.
The challenge I walked into: inputs coming from every direction — customer reviews, sales data, marketing requests, supplier limitations — with no single person turning that chaos into a clear plan. That became my job.
Running the Pipeline
I own the full journey from idea to shelf. That means I'm the person who takes a messy signal — a customer complaint, a competitive gap, a sales opportunity — and turns it into a launched product.
Spec Writing
Translating customer feedback, reviews, and sales data into clear product specs
Lifecycle Ownership
Managing the full journey from concept through R&D, sampling, packaging, and launch
Cross-Functional Alignment
Aligning priorities across E-commerce, Marketing, Creative, Operations, Sales, and Finance
Channel Strategy
Supporting multi-channel launches across DTC, retail, and eCommerce with consistent positioning
Performance Tracking
Building dashboards to track post-launch performance and surface insights for the next cycle
Risk Management
Navigating supplier constraints and regulatory requirements to keep launches on schedule
Market Intelligence
Running competitive analysis and market research to inform roadmap decisions
Process Improvement
Improving internal feedback loops and reporting to reduce friction across teams
Recognized with the Chemical Guys Values Award — the company's internal recognition for cross-functional leadership and consistent execution.
How I Ship
I treat every product launch as a cross-functional project with clear owners, milestones, and decision points. Rather than waiting for perfect information, I bias toward action — getting early alignment on specs, running parallel workstreams where possible, and building in checkpoints to course-correct.
The philosophy is simple: speed without recklessness. Get everyone aligned early, surface risks before they become blockers, and ship the right product on time with every team bought in.